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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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November 2, 2022

Factors That Contribute to Providing a Successful Customer Experience According to Marketers Worldwide, Oct 2022 (% of respondents)

Note

Respondents were asked, "Which elements contribute most to providing a successful customer experience?" Data was provided to Insider Intelligence by Ascend2.

Methodology

Data is from a November 2022 Ascend2 report titled "Building Better Customer Experiences." 408 marketers worldwide were surveyed during the week of October 24, 2022. Respondents identified their role as C-suite/owner/partner (54%), VP/director/manager (33%), and nonmanagement professional (13%). Respondents identified their company type as B2B (27%), B2C (51%), and equally split between B2B and B2C (22%). Respondents identified the number of employees at their company as fewer than 50 (64%), 50-500 (20%), and more than 500 (15%).