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June 16, 2022
Adults in Select Countries Who Have Lost Trust in a Brand, April 2022 (% of respondents in each group)
Methodology
Data is from a June 2022 Morning Consult report titled "Most Trusted Brands 2022" and is based on two data sets. The first set is the Research Intelligence data set based on adults worldwide ages 18+ from the US (n=2,200), South Korea (n=1,299), Canada, China, France, Germany, India, Italy, Japan, and the UK (n=1,000 each) surveyed during April 8-14, 2022. The second set is the Brand Intelligence data set based on 4,614-6,401 adults worldwide surveyed during March 3-April 3, 2022. Both samples were representative.Chart Title
Adults in Select Countries Who Have Lost Trust in a Brand, April 2022 (% of respondents in each group)Publication Date
June 16, 2022