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August 11, 2022
US Mobile Coupon User Penetration, by Device Type, 2020-2026 (% of total digital coupon users)
Note
Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a desktop/laptop. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an ... advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.Methodology
Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.Featured In
How consumers access digital couponsSources
Chart Title
US Mobile Coupon User Penetration, by Device Type, 2020-2026 (% of total digital coupon users)Publication Date
August 11, 2022