Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
August 1, 2022
US Digital Banking Users' Perception of Their Banks' Corporate Ethics, June 2022 (% of respondents)
Note
Respondents were asked, "Please indicate your level of agreement with the following statements as they apply to your bank."Methodology
Insider Intelligence surveyed 1,961 banking digital users in the US between May 16 and June 13, 2022, asking them to rank their banks across six key factors that affect trust in digital banking: security, privacy, reputation, reliability, ease of use, and feature breadth. The respondents were selected to align with the US population on the criteria of age (among those ages 18 to 76), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.2 percentage points at the 95% confidence interval.Featured In
US Banking Digital Trust Benchmark 2022Consumers’ trust in digital banking is shifting from their primary financial institutionBofA launches a mortgage program aimed at helping Black and Hispanic familiesBanks are financing fossil fuel projects at a decreasing rate—a complete stop will take timeBanks perform a balancing act between fossil fuel financing and brand reputationSources
Chart Title
US Digital Banking Users' Perception of Their Banks' Corporate Ethics, June 2022 (% of respondents)Publication Date
August 1, 2022