Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 28, 2022

Methods of Researching and Buying Policies According to UK Insurance Customers, May 2022 (% of respondents)

Note

Respondents were asked, "Given that insurance policy prices are now much more similar, what is the most likely method through which you will research and buy insurance?"

Methodology

Data is based on the June 2022 Guidewire "The 2022 State of the UK Insurance Customer Attitudes Study." Guidewire commissioned the market research agency Censuswide to survey a representative sample of 1,008 UK insurance customers age 18+ during May 2022.

Featured In

Amazon’s home insurance comparison tool expands its reach in the UK financial sector Robust insurance switching due to high UK inflation presents opportunities for providers UK cost-of-living crisis is changing what consumers want in their car insurance

Sources

Share

Chart Title

Methods of Researching and Buying Policies According to UK Insurance Customers, May 2022 (% of respondents)

Publication Date

June 28, 2022

Sources

Featured In

Amazon’s home insurance comparison tool expands its reach in the UK financial sector Robust insurance switching due to high UK inflation presents opportunities for providers UK cost-of-living crisis is changing what consumers want in their car insurance

Topics

Financial Services Insurance

Insurer

Daily News

How CTV is revolutionizing audience targeting for local advertisers

How CTV is revolutionizing audience targeting for local advertisers

Humor and music are the way to get Gen Z’s attention

Humor and music are the way to get Gen Z’s attention

As consumers cut spending, health and wellness takes the smallest hit

As consumers cut spending, health and wellness takes the smallest hit

Data analysis slows down marketing teams

Data analysis slows down marketing teams

Why physical touchpoints still matter in omnichannel marketing

Why physical touchpoints still matter in omnichannel marketing

Pause ad users want personalization and perks

Pause ad users want personalization and perks

Beauty, blind boxes, and back-to-school: July’s most interesting retailers

Beauty, blind boxes, and back-to-school: July’s most interesting retailers

Kroger tackles fragmentation by unifying media, insights, and loyalty

Kroger tackles fragmentation by unifying media, insights, and loyalty

The price of a dupe: Lost loyalty and legal battles

The price of a dupe: Lost loyalty and legal battles

Nano-influencers earn impressive impression, engagement rates

Nano-influencers earn impressive impression, engagement rates

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

Kraft Heinz and Unilever turn up marketing muscle amid sales pressures

Kraft Heinz and Unilever turn up marketing muscle amid sales pressures

Fetch broadens rewards ecosystem with Amex co-brand card

JPMorgan-Coinbase partnership could change customers’ relationship with crypto

JPMorgan-Coinbase partnership could change customers’ relationship with crypto

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Latest Reports

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

Mexico Ad Spending Benchmarks: 2025

Mexico Ad Spending Benchmarks: 2025

Commerce Intermediaries Ad Spending Forecast 2025

Commerce Intermediaries Ad Spending Forecast 2025

US Social Media Users by Generation 2025

US Social Media Users by Generation 2025

Infopack: Spain 2025

Infopack: Spain 2025

US Social Network Ad Spending Forecast H1 2025

US Social Network Ad Spending Forecast H1 2025

H1 Digital Ad Spending Forecast and Trends

H1 Digital Ad Spending Forecast and Trends

Brazil Ad Spending Benchmarks: 2025

Brazil Ad Spending Benchmarks: 2025

Community Bank and Credit Union Trends 2025

Community Bank and Credit Union Trends 2025

Holiday Shopping 2025

Holiday Shopping 2025

Canada Ecommerce Forecast 2025

Canada Ecommerce Forecast 2025

UK Ecommerce Forecast 2025

UK Ecommerce Forecast 2025

US Social Ad Spending vs. Time Spent 2025

US Social Ad Spending vs. Time Spent 2025

Asia-Pacific Time Spent With Media 2025

Asia-Pacific Time Spent With Media 2025

Top Trends to Watch in 2025: Midyear Update

Top Trends to Watch in 2025: Midyear Update

Popular on EMARKETER

Three lessons for advertisers from the American Eagle-Sydney Sweeney ad

Three lessons for advertisers from the American Eagle-Sydney Sweeney ad

Disney plans streaming, sports shakeup after mixed quarter

Disney plans streaming, sports shakeup after mixed quarter

How CTV is revolutionizing audience targeting for local advertisers

How CTV is revolutionizing audience targeting for local advertisers

Humor and music are the way to get Gen Z’s attention

Humor and music are the way to get Gen Z’s attention

Disney and NFL tie the knot in record streaming partnership

Disney and NFL tie the knot in record streaming partnership

Amazon’s ad business gains are dwarfed by tariffs, AI spending

Amazon’s ad business gains are dwarfed by tariffs, AI spending

Amazon Prime Video set to topple YouTube as CTV ad leader

Amazon Prime Video set to topple YouTube as CTV ad leader

Home Depot goes after non-endemic advertisers with Yahoo partnership

Home Depot goes after non-endemic advertisers with Yahoo partnership

Two retailers are quietly dominating in a volatile grocery market

Two retailers are quietly dominating in a volatile grocery market

As consumers cut spending, health and wellness takes the smallest hit

As consumers cut spending, health and wellness takes the smallest hit

Data analysis slows down marketing teams

Data analysis slows down marketing teams

Why physical touchpoints still matter in omnichannel marketing

Why physical touchpoints still matter in omnichannel marketing

Google hit with anticompetitive conduct lawsuit—again

Google hit with anticompetitive conduct lawsuit—again

Google looks for wide release of ads in AI Mode—but advertiser concerns linger

Google looks for wide release of ads in AI Mode—but advertiser concerns linger

Pinterest’s male audience surges past 33%, unveiling new ad opportunities

Pinterest’s male audience surges past 33%, unveiling new ad opportunities

"Behind the Numbers" Podcast

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining ...

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...

Trending in United States

Three lessons for advertisers from the American Eagle-Sydney Sweeney ad

Three lessons for advertisers from the American Eagle-Sydney Sweeney ad

Disney plans streaming, sports shakeup after mixed quarter

Disney plans streaming, sports shakeup after mixed quarter

How CTV is revolutionizing audience targeting for local advertisers

How CTV is revolutionizing audience targeting for local advertisers

Disney and NFL tie the knot in record streaming partnership

Disney and NFL tie the knot in record streaming partnership

As consumers cut spending, health and wellness takes the smallest hit

As consumers cut spending, health and wellness takes the smallest hit

Google looks for wide release of ads in AI Mode—but advertiser concerns linger

Google looks for wide release of ads in AI Mode—but advertiser concerns linger

Amazon’s ad business gains are dwarfed by tariffs, AI spending

Amazon’s ad business gains are dwarfed by tariffs, AI spending

Humor and music are the way to get Gen Z’s attention

Humor and music are the way to get Gen Z’s attention

Gen Z and millennials fuel the rising demand for protein

Gen Z and millennials fuel the rising demand for protein

Two retailers are quietly dominating in a volatile grocery market

Two retailers are quietly dominating in a volatile grocery market

Amazon Prime Video set to topple YouTube as CTV ad leader

Amazon Prime Video set to topple YouTube as CTV ad leader

Why physical touchpoints still matter in omnichannel marketing

Why physical touchpoints still matter in omnichannel marketing

Home Depot goes after non-endemic advertisers with Yahoo partnership

Home Depot goes after non-endemic advertisers with Yahoo partnership

Pinterest’s male audience surges past 33%, unveiling new ad opportunities

Pinterest’s male audience surges past 33%, unveiling new ad opportunities

LiveRamp grows 11% YoY on the back of commerce media, Netflix deals

LiveRamp grows 11% YoY on the back of commerce media, Netflix deals