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Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
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Jul 16, 2025
Why is MMM making a comeback?
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Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
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Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Jul 15, 2025
Marketers rush to unify social, CTV strategies
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Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
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Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
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Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 1, 2022
Product Selection Features From Retailers that Are Most Important to US Shoppers, May 2022 (% of respondents who called each feature "extremely important")
Methodology
Insider Intelligence surveyed 1,210 customers in the US between May 9 and May 18, 2022, to gauge consumers’ perceptions on the importance of 15 specific sustainability features, and their ratings on the top 10 retailers' sustainability practices. Respondents to the online survey were consumers who have purchased from the top 10 retailers including Albertsons, Amazon, Costco Wholesale, CVS, Kroger, Lowe's, Target, The Home Depot, Walgreens, and Walmart in the past 12 months. The respondents were selected to align with the US population on the criteria of age (among ages 18–76), gender, and household income. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.8 percentage points at the 95% confidence interval.Chart Title
Product Selection Features From Retailers that Are Most Important to US Shoppers, May 2022 (% of respondents who called each feature "extremely important")Publication Date
August 1, 2022
