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March 8, 2022
Most Valuable Feature for US Adults in Their Primary Bank's Mobile App, Feb 2022 (% of respondents)
Methodology
Data is from a March 2022 Forbes report as cited in company website in collaboration with Ipsos. 916 US adults ages 18-74 were surveyed during February 7-8, 2022. The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the US population using standard procedures such as raking-ratio adjustments.Chart Title
Most Valuable Feature for US Adults in Their Primary Bank's Mobile App, Feb 2022 (% of respondents)Publication Date
March 8, 2022