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April 16, 2022
Openness to In-Car Ads According to Customers Worldwide, April 2022 (% of respondents)
Methodology
Data is from the April 2022 Simon-Kucher & Partners "Global Automotive Study 2022." The study is based on an online survey of 10,624 car customers from 15 different markets (Australia, Belgium, China, Denmark, France, Germany, Italy, Japan, Mexico, Norway, Spain, Sweden, Turkey, the UK, and the US) conducted during September 2021-February 2022. The worldwide sample represents private customers who bought, financed, or leased a new or used car with a small proportion of company cars and short-term rentals. All respondents present the typical profile of a vehicle owner, for example confirming they use their vehicle at least every other week.Chart Title
Openness to In-Car Ads According to Customers Worldwide, April 2022 (% of respondents)Publication Date
April 16, 2022