Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 2, 2022

What Actions Have UK Adults Taken to Reduce Their Grocery Costs in 2022? (% of respondents, Feb 2022)

Note

Respondents were asked, "Which, if any, of the following actions have you taken in order to reduce the cost of your typical household grocery shopping bill, since the start of 2022?"

Methodology

Data is from the March 2022 Ipsos report titled "The cost of grocery shopping polling: February 2022." 988 UK main shoppers in household ages 16-75 were surveyed online during February 11-12, 2022. Data is weighted to represent the profile of the population.

Featured In

UK consumers struggle to cope with cost-of-living crisis Tesco and Kraft Heinz resolve pricing dispute amid ratcheting tensions between suppliers and retailers

Sources

Share

Chart Title

What Actions Have UK Adults Taken to Reduce Their Grocery Costs in 2022? (% of respondents, Feb 2022)

Publication Date

March 2, 2022

Sources

Featured In

UK consumers struggle to cope with cost-of-living crisis Tesco and Kraft Heinz resolve pricing dispute amid ratcheting tensions between suppliers and retailers

Topics

Consumer Behavior Groceries & Consumer Products (CPG)United Kingdom

Daily News

As AI search reshapes the internet's business model, here's what marketers need to know

As AI search reshapes the internet's business model, here's what marketers need to know

5 benefits CMOs hope to get out of AI

5 benefits CMOs hope to get out of AI

TikTok tops social platforms for health info trust—but skepticism still reigns

TikTok tops social platforms for health info trust—but skepticism still reigns

Older adults outpace younger generations on TikTok

Older adults outpace younger generations on TikTok

Liquid Death shrugs off paid social ads, bets big on CTV

Liquid Death shrugs off paid social ads, bets big on CTV

Advertisers see new opportunities in a fragmented streaming content landscape

Advertisers see new opportunities in a fragmented streaming content landscape

One-third of US adults use AI agents for discovery

One-third of US adults use AI agents for discovery

Walmart pushes retail media beyond the bottom of the funnel

Walmart pushes retail media beyond the bottom of the funnel

Marketers are doubling down on AI for activation, not just analysis

Marketers are doubling down on AI for activation, not just analysis

Apple bets on product polish as rivals push AI

Apple bets on product polish as rivals push AI

The future of digital: GenAI's consumer journey, platform resiliency, and expertise investing

The future of digital: GenAI's consumer journey, platform resiliency, and expertise investing

Gamers turn to social, streaming video for gaming-related content

Gamers turn to social, streaming video for gaming-related content

Reddit, Yahoo, and others unite to demand AI pay for scraped content

Reddit, Yahoo, and others unite to demand AI pay for scraped content

Trading card boom benefits Target, Walmart, eBay

Trading card boom benefits Target, Walmart, eBay

Wealthier shoppers drive higher return rates for retailers

Wealthier shoppers drive higher return rates for retailers

Latest Reports

Affiliate Marketing 2025

Affiliate Marketing 2025

Winning the Great Wealth Transfer in Wealth Management

Winning the Great Wealth Transfer in Wealth Management

Path to Purchase 2025

Path to Purchase 2025

Ad Spending Benchmarks: Q2 2025

Ad Spending Benchmarks: Q2 2025

UK Digital Ad Spending by Industry 2025

UK Digital Ad Spending by Industry 2025

Latin America Retail Media Ecosystem Trends 2025

Latin America Retail Media Ecosystem Trends 2025

Infopack: Restaurants 2025

Infopack: Restaurants 2025

US Hispanic Shopper Path to Purchase 2025

US Hispanic Shopper Path to Purchase 2025

In-Store Retail Media 2025

In-Store Retail Media 2025

The Future of Digital 2026

The Future of Digital 2026

The US Beauty Consumer 2025

The US Beauty Consumer 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

Retail & Ecommerce Earnings Q2 2025

Retail & Ecommerce Earnings Q2 2025

Voice Assistant User Forecast 2025

Voice Assistant User Forecast 2025

How Consumers Perceive GenAI in Media

How Consumers Perceive GenAI in Media

Popular on EMARKETER

The Future of Digital 2026

The Future of Digital 2026

As AI search reshapes the internet's business model, here's what marketers need to know

As AI search reshapes the internet's business model, here's what marketers need to know

Google and Criteo’s new retail media integration addresses fragmentation

Google and Criteo’s new retail media integration addresses fragmentation

5 benefits CMOs hope to get out of AI

5 benefits CMOs hope to get out of AI

TikTok tops social platforms for health info trust—but skepticism still reigns

TikTok tops social platforms for health info trust—but skepticism still reigns

Netflix partners with Amazon Ads to sell global CTV inventory

Netflix partners with Amazon Ads to sell global CTV inventory

Older adults outpace younger generations on TikTok

Older adults outpace younger generations on TikTok

Liquid Death shrugs off paid social ads, bets big on CTV

Liquid Death shrugs off paid social ads, bets big on CTV

Advertisers see new opportunities in a fragmented streaming content landscape

Advertisers see new opportunities in a fragmented streaming content landscape

Paramount Skydance prepares bid to acquire Warner Bros. Discovery

Paramount Skydance prepares bid to acquire Warner Bros. Discovery

Google, The Trade Desk, and Reddit reflect shifting open web economics

Google, The Trade Desk, and Reddit reflect shifting open web economics

CTV proves powerful for reaching diverse audiences, but tailored strategies remain critical

CTV proves powerful for reaching diverse audiences, but tailored strategies remain critical

Linear TV ad spend decline deepens as viewer attention shifts

Linear TV ad spend decline deepens as viewer attention shifts

AI platforms now drive 527% more traffic in just 5 months

AI platforms now drive 527% more traffic in just 5 months

An AI-generated influencer ad is the latest test of consumer sentiment

An AI-generated influencer ad is the latest test of consumer sentiment

"Behind the Numbers" Podcast

Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers

Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers

Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers

Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers

From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail

From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season ...

Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers

Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers

How the New ESPN App Will Change TV Forever | Behind the Numbers

How the New ESPN App Will Change TV Forever | Behind the Numbers

Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining ...

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the Numbers

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad ...

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | ...

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew ...

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates ...

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | ...

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...

Trending in United States

The Future of Digital 2026

The Future of Digital 2026

As AI search reshapes the internet's business model, here's what marketers need to know

As AI search reshapes the internet's business model, here's what marketers need to know

Linear TV ad spend decline deepens as viewer attention shifts

Linear TV ad spend decline deepens as viewer attention shifts

Google and Criteo’s new retail media integration addresses fragmentation

Google and Criteo’s new retail media integration addresses fragmentation

Liquid Death shrugs off paid social ads, bets big on CTV

Liquid Death shrugs off paid social ads, bets big on CTV

5 benefits CMOs hope to get out of AI

5 benefits CMOs hope to get out of AI

TikTok tops social platforms for health info trust—but skepticism still reigns

TikTok tops social platforms for health info trust—but skepticism still reigns

Netflix partners with Amazon Ads to sell global CTV inventory

Netflix partners with Amazon Ads to sell global CTV inventory

CTV proves powerful for reaching diverse audiences, but tailored strategies remain critical

CTV proves powerful for reaching diverse audiences, but tailored strategies remain critical

Older adults outpace younger generations on TikTok

Older adults outpace younger generations on TikTok

Paramount Skydance prepares bid to acquire Warner Bros. Discovery

Paramount Skydance prepares bid to acquire Warner Bros. Discovery

Advertisers see new opportunities in a fragmented streaming content landscape

Advertisers see new opportunities in a fragmented streaming content landscape

Google, The Trade Desk, and Reddit reflect shifting open web economics

Google, The Trade Desk, and Reddit reflect shifting open web economics

NFL RedZone launches non-intrusive, split-screen ads

NFL RedZone launches non-intrusive, split-screen ads

TikTok’s search ads drive action—but concerns linger for US brands

TikTok’s search ads drive action—but concerns linger for US brands