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January 5, 2022

Select US Holiday Spending Performance, by Brand, 2021 (% change)

Select US Holiday Spending Performance, by Brand, 2021 (% change)

Methodology

Data is from a January 2022 Earnest Research report as cited in company blog. The US holiday season is defined as November 1-December 29. The Earnest Research Spend Index (ERSI) is an alternative data-driven measure of consumer spending that tracks spending across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified US consumers.