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August 30, 2021
Digital Buyers in Southeast Asia, by Country, 2020 & 2021 (millions and % of population)
Methodology
Data is from the August 2021 Facebook & Bain report titled "SYNC Southeast Asia Report 2021 - Southeast Asia, the home for digital transformation" conducted by Bain & Company. 16,706 digital buyers ages 16+ from Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam were surveyed online in May 2021. 69% of respondents lived in Tier 1 cities. Digital buyers are those who have made an online purchase in at least 2 product categories in the past 3 months.Chart Title
Digital Buyers in Southeast Asia, by Country, 2020 & 2021 (millions and % of population)Publication Date
August 30, 2021