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August 16, 2021

Incentives that Would Motivate US Digital Shoppers to Sign Up for a Brand's Text Messages, July 2021 (% of respondents)

Incentives that Would Motivate US Digital Shoppers to Sign Up for a Brand's Text Messages, July 2021 (% of respondents)

Note

Respondents were asked, "Which of the following incentives would motivate you to sign up to receive text messages from a brand?"

Methodology

Data is from the August 2021 Yotpo report titled "Shoppers Tell All: How Brands Should Text to Drive SMS Success." 1,000 US respondents ages 16+ who have shopped online in the past year were surveyed during July 2021. Yotpo is an ecommerce marketing platform.