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March 25, 2021
Do US Smartphone Users' Privacy Concerns Influence Their Actual Behavior Online? (% of respondents, Feb 2021)
Note
Respondents were asked, "To what extent do such concerns about online data privacy influence your actual behavior online?"Methodology
Data is from a March 2021 AppsFlyer and MMA Global report titled "Personal Data, Privacy, & Smartphones: The Marketer/Consumer Disconnect." 1,500 US smartphone users ages 13+ were surveyed during February 2021. Respondents were iPhone (n=1,000) and Android users (n=500). Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution & analytics. MMA Global is a trade association of marketers, martech, and media companies focused on the future of marketing.Featured In
Facebook rethinks its approach to privacyChart Title
Do US Smartphone Users' Privacy Concerns Influence Their Actual Behavior Online? (% of respondents, Feb 2021)Publication Date
March 25, 2021