Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 18, 2025
TV is a major driver of holiday gift inspiration
Article |
Aug 18, 2025
When campaigns miss the mark and how to make it right
Article |
Aug 18, 2025
Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp
Article |
Aug 18, 2025
MSNBC rebrands as MS NOW in bid to scale beyond its niche
Article |
Aug 18, 2025
Loyalty programs give RMNs an advantage in the age of agentic AI
Article |
Aug 18, 2025
Self-service data access is still missing from most retail media networks
Article |
Aug 18, 2025
Novo Nordisk drops Ozempic self-pay price to $499 per month
Article |
Aug 18, 2025
Ad schools overhaul curriculum as AI reshapes junior roles, expectations
Article |
Aug 18, 2025
Lululemon, Mondelez, and others turn to lawsuits to protect IP
Article |
Aug 18, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 25, 2021
Destinations US Travelers Plan to Go to for Their Longest Trip* This Summer, April 2021 (% of respondents)
Methodology
Data is from the May 2021 Deloitte "Deloitte Summer Travel Survey, 2021" as cited in company blog. 2,004 US consumers were surveyed during April 17-24, 2021. Respondents were ages 18+ who plan to take a trip that includes a flight and/or stay in paid lodging between Memorial Day and the end of September. Respondents were ages 18-34 (23%), 35-54 (42%), or 55+ (36%) with a household income of less than $50,000 (26%), $50,000 to $100,000 (41%), or over $100,000 (33%) located in the south (40%), midwest (22%), west (19%), or northeast (18%).Sources
Chart Title
Destinations US Travelers Plan to Go to for Their Longest Trip* This Summer, April 2021 (% of respondents)Publication Date
May 25, 2021
