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March 16, 2021

Shopper Loyalty Card/Rewards Memberships Among US Adults, Q1 2021 (% of respondents)

Shopper Loyalty Card/Rewards Memberships Among US Adults, Q1 2021 (% of respondents)

Methodology

Data is from a March 2021 IRI report titled "Consumer Connect: Loyalty Snapshot Q1 2021." Over 2,000 US adults ages 18+ were surveyed online during Q1 2021.

Featured In

Restaurants double down on loyalty programs to retain customers, maximize revenuesDunkin’ is the latest company to revamp its rewards program

Sources

IRI

Chart Title

Shopper Loyalty Card/Rewards Memberships Among US Adults, Q1 2021 (% of respondents)

Publication Date

March 16, 2021

Sources

IRI

Featured In

Restaurants double down on loyalty programs to retain customers, maximize revenuesDunkin’ is the latest company to revamp its rewards program
Topics
Groceries & Consumer Products (CPG)LoyaltyUnited States
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