Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 16, 2021

Shopper Loyalty Card/Rewards Memberships Among US Adults, Q1 2021 (% of respondents)

Methodology

Data is from a March 2021 IRI report titled "Consumer Connect: Loyalty Snapshot Q1 2021." Over 2,000 US adults ages 18+ were surveyed online during Q1 2021.

Featured In

Restaurants double down on loyalty programs to retain customers, maximize revenues Dunkin’ is the latest company to revamp its rewards program

Sources

Share

Chart Title

Shopper Loyalty Card/Rewards Memberships Among US Adults, Q1 2021 (% of respondents)

Publication Date

March 16, 2021

Sources

Featured In

Restaurants double down on loyalty programs to retain customers, maximize revenues Dunkin’ is the latest company to revamp its rewards program

Topics

Groceries & Consumer Products (CPG)Loyalty United States

Daily News

Marketers tune into podcasts amid a noisy ad landscape

Marketers tune into podcasts amid a noisy ad landscape

ChatGPT’s web traffic nearly tripled in a year

ChatGPT’s web traffic nearly tripled in a year

Gen X leads global consumer spending in 2025

Gen X leads global consumer spending in 2025

OpenAI’s GPT-5 rollout proves product marketing still matters

OpenAI’s GPT-5 rollout proves product marketing still matters

From Prime Day to Summerween: The retail calendar is being reinvented

From Prime Day to Summerween: The retail calendar is being reinvented

GPT-5 could turn ChatGPT into an AI-powered commerce platform

GPT-5 could turn ChatGPT into an AI-powered commerce platform

As more consumers choose driving vacations this year, brands meet them on the road

As more consumers choose driving vacations this year, brands meet them on the road

Creator marketing trends: Patience, partnerships, and consumer perceptions

Creator marketing trends: Patience, partnerships, and consumer perceptions

Retail media’s search dominance is growing—but AI may rewrite the rules

Retail media’s search dominance is growing—but AI may rewrite the rules

Privacy concerns cloud AI enthusiasm among C-suite executives

Privacy concerns cloud AI enthusiasm among C-suite executives

Holiday shopping is entering a Gen Z, mobile, and AI era

Holiday shopping is entering a Gen Z, mobile, and AI era

Private labels go mainstream in everyday essentials

Private labels go mainstream in everyday essentials

Beauty's social ROAS jumps after end-of-year dip

Beauty's social ROAS jumps after end-of-year dip

Retailers must prioritize digital to capture August’s back-to-school shoppers

Retailers must prioritize digital to capture August’s back-to-school shoppers

Google’s personalized news feed update could sideline SEO strategies, create echo chambers

Google’s personalized news feed update could sideline SEO strategies, create echo chambers

Latest Reports

Infopack: Video Games 2025

Infopack: Video Games 2025

What the Rise of GenAI Assistants Means for Retail Media

What the Rise of GenAI Assistants Means for Retail Media

Real-Time Payments Trends 2025

Real-Time Payments Trends 2025

US Social Ad CPMs Forecast 2025

US Social Ad CPMs Forecast 2025

Triopoly Advertising Earnings Q2 2025

Triopoly Advertising Earnings Q2 2025

US Time Spent vs. Ad Spending 2025

US Time Spent vs. Ad Spending 2025

Infopack: Indonesia Commerce Landscape 2025

Infopack: Indonesia Commerce Landscape 2025

5 Overlooked Digital Ad Opportunities

5 Overlooked Digital Ad Opportunities

Creator Economy Explainer 2025

Creator Economy Explainer 2025

Unlocking Data and AI’s Promise in Banking

Unlocking Data and AI’s Promise in Banking

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

Mexico Ad Spending Benchmarks: 2025

Mexico Ad Spending Benchmarks: 2025

Commerce Intermediaries Ad Spending Forecast 2025

Commerce Intermediaries Ad Spending Forecast 2025

US Social Media Users by Generation 2025

US Social Media Users by Generation 2025

Infopack: Spain 2025

Infopack: Spain 2025

Popular on EMARKETER

Podcast ads prove most powerful at driving action over other mediums

Podcast ads prove most powerful at driving action over other mediums

Spotify looks to programmatic podcast ads to power expansion

Spotify looks to programmatic podcast ads to power expansion

Marketers tune into podcasts amid a noisy ad landscape

Marketers tune into podcasts amid a noisy ad landscape

The advertising industry faces a Gen Z hiring paradox

The advertising industry faces a Gen Z hiring paradox

Ad fatigue threatens brand perception in key markets and demographics

AI adoption is growing in every advertising sector

AI adoption is growing in every advertising sector

ChatGPT’s web traffic nearly tripled in a year

ChatGPT’s web traffic nearly tripled in a year

Gen X leads global consumer spending in 2025

Gen X leads global consumer spending in 2025

Digital convenience drives Gen Z’s spending and wellness choices

Digital convenience drives Gen Z’s spending and wellness choices

Meta tightens its protocols to address scam ads

Meta tightens its protocols to address scam ads

OpenAI’s GPT-5 rollout proves product marketing still matters

OpenAI’s GPT-5 rollout proves product marketing still matters

Perplexity makes $34.5 billion play for Google Chrome amid antitrust pressure

Perplexity makes $34.5 billion play for Google Chrome amid antitrust pressure

Snapchat shows attention wins in its latest ad push

Snapchat shows attention wins in its latest ad push

From Prime Day to Summerween: The retail calendar is being reinvented

From Prime Day to Summerween: The retail calendar is being reinvented

GPT-5 could turn ChatGPT into an AI-powered commerce platform

GPT-5 could turn ChatGPT into an AI-powered commerce platform

"Behind the Numbers" Podcast

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The ...

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining ...

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

Trending in United States

Podcast ads prove most powerful at driving action over other mediums

Podcast ads prove most powerful at driving action over other mediums

OpenAI’s GPT-5 rollout proves product marketing still matters

OpenAI’s GPT-5 rollout proves product marketing still matters

Spotify looks to programmatic podcast ads to power expansion

Spotify looks to programmatic podcast ads to power expansion

Marketers tune into podcasts amid a noisy ad landscape

Marketers tune into podcasts amid a noisy ad landscape

The advertising industry faces a Gen Z hiring paradox

The advertising industry faces a Gen Z hiring paradox

Gen X leads global consumer spending in 2025

Gen X leads global consumer spending in 2025

ChatGPT’s web traffic nearly tripled in a year

ChatGPT’s web traffic nearly tripled in a year

Ad fatigue threatens brand perception in key markets and demographics

Digital convenience drives Gen Z’s spending and wellness choices

Digital convenience drives Gen Z’s spending and wellness choices

AI adoption is growing in every advertising sector

AI adoption is growing in every advertising sector

US Time Spent vs. Ad Spending 2025

US Time Spent vs. Ad Spending 2025

Amazon Prime members prefer to buy groceries from Walmart

Amazon Prime members prefer to buy groceries from Walmart

Meta tightens its protocols to address scam ads

Meta tightens its protocols to address scam ads

From Prime Day to Summerween: The retail calendar is being reinvented

From Prime Day to Summerween: The retail calendar is being reinvented

Snapchat shows attention wins in its latest ad push

Snapchat shows attention wins in its latest ad push