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March 16, 2021

Shopper Loyalty Card/Rewards Memberships Among US Adults, Q1 2021 (% of respondents)

Shopper Loyalty Card/Rewards Memberships Among US Adults, Q1 2021 (% of respondents)

Methodology

Data is from a March 2021 IRI report titled "Consumer Connect: Loyalty Snapshot Q1 2021." Over 2,000 US adults ages 18+ were surveyed online during Q1 2021.
Shopper Loyalty Card/Rewards Memberships Among US Adults, Q1 2021 (% of respondents) | EMARKETER