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December 1, 2020
Does the Marketing of US Marketers and Publishers Primarily Rely on Third-Party Cookies to Determine Audience* Identity? (% of respondents, Q4 2020)
Note
Respondents were asked, "Does your marketing still primarily rely on third-party cookies to determine audience (customer or prospect) identity?"Methodology
Data is from a December 2020 LiveIntent report titled "Third-Party Cookies and Identity." 200 US senior marketing and publishing executives were surveyed during Q4 2020. Respondents were from small- to mid-sized businesses. LiveIntent is an email ad technology company.Chart Title
Does the Marketing of US Marketers and Publishers Primarily Rely on Third-Party Cookies to Determine Audience* Identity? (% of respondents, Q4 2020)Publication Date
December 1, 2020