Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 10, 2020

How US Adults Feel About Lenders Taking Their Credit History into Consideration for Loan Pricing, July 2020 (% of respondents)

Description

II Branded

Methodology

Data is from the July 2020 Online Lenders Alliance "Setting Prices For Loans Polling Presentation" conducted by Morning Consult. 10,999 US adults ages 18+ were surveyed online during June 29-July 10, 2020. Data were weighted to be nationally representative. Results from the full survey have a margin of error +/-1 percentage point. Morning Consult is a media and technology company.

Featured In

Avant broadens its digital banking capabilities with challenger acquisition

Sources

Morning Consult

Share

Chart Title

How US Adults Feel About Lenders Taking Their Credit History into Consideration for Loan Pricing, July 2020 (% of respondents)

Publication Date

July 10, 2020

Sources

Morning Consult

Featured In

Avant broadens its digital banking capabilities with challenger acquisition

Topics

Consumer Banking

Daily News

As AI search reshapes the internet's business model, here's what marketers need to know

As AI search reshapes the internet's business model, here's what marketers need to know

TikTok tops social platforms for health info trust—but skepticism still reigns

TikTok tops social platforms for health info trust—but skepticism still reigns

5 benefits CMOs hope to get out of AI

5 benefits CMOs hope to get out of AI

Liquid Death shrugs off paid social ads, bets big on CTV

Liquid Death shrugs off paid social ads, bets big on CTV

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

One-third of US adults use AI agents for discovery

One-third of US adults use AI agents for discovery

Walmart pushes retail media beyond the bottom of the funnel

Walmart pushes retail media beyond the bottom of the funnel

Brands test AI tools to detect campaign controversy before it happens

Brands test AI tools to detect campaign controversy before it happens

Apple bets on product polish as rivals push AI

Apple bets on product polish as rivals push AI

The future of digital: GenAI's consumer journey, platform resiliency, and expertise investing

The future of digital: GenAI's consumer journey, platform resiliency, and expertise investing

Streaming surpasses broadcast and cable for Black audiences

Streaming surpasses broadcast and cable for Black audiences

Gamers turn to social, streaming video for gaming-related content

Gamers turn to social, streaming video for gaming-related content

Shorter podcasts have outsized ad loads

Shorter podcasts have outsized ad loads

Trading card boom benefits Target, Walmart, eBay

Trading card boom benefits Target, Walmart, eBay

How grocers are using AI today—and what’s next

How grocers are using AI today—and what’s next

Latest Reports

Latin America Retail Media Ecosystem Trends 2025

Latin America Retail Media Ecosystem Trends 2025

Infopack: Restaurants 2025

Infopack: Restaurants 2025

US Hispanic Shopper Path to Purchase 2025

US Hispanic Shopper Path to Purchase 2025

In-Store Retail Media 2025

In-Store Retail Media 2025

The Future of Digital 2026

The Future of Digital 2026

The US Beauty Consumer 2025

The US Beauty Consumer 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

Retail & Ecommerce Earnings Q2 2025

Retail & Ecommerce Earnings Q2 2025

Voice Assistant User Forecast 2025

Voice Assistant User Forecast 2025

How Consumers Perceive GenAI in Media

How Consumers Perceive GenAI in Media

Canada Ad Spending Benchmarks: 2025

Canada Ad Spending Benchmarks: 2025

Europe In-Store Retail Media

Europe In-Store Retail Media

What the Rise of GenAI Assistants Means for Social Media

What the Rise of GenAI Assistants Means for Social Media

Banking Trends H2 2025

Banking Trends H2 2025

Latin America Retail Media Ad Spending Forecast 2025

Latin America Retail Media Ad Spending Forecast 2025

Popular on EMARKETER

The Future of Digital 2026

The Future of Digital 2026

As AI search reshapes the internet's business model, here's what marketers need to know

As AI search reshapes the internet's business model, here's what marketers need to know

Google and Criteo’s new retail media integration addresses fragmentation

Google and Criteo’s new retail media integration addresses fragmentation

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

TikTok tops social platforms for health info trust—but skepticism still reigns

TikTok tops social platforms for health info trust—but skepticism still reigns

5 benefits CMOs hope to get out of AI

5 benefits CMOs hope to get out of AI

J.Crew, Shein, Skechers slammed for flawed AI ad campaigns

J.Crew, Shein, Skechers slammed for flawed AI ad campaigns

Liquid Death shrugs off paid social ads, bets big on CTV

Liquid Death shrugs off paid social ads, bets big on CTV

Linear TV ad spend decline deepens as viewer attention shifts

Linear TV ad spend decline deepens as viewer attention shifts

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

An AI-generated influencer ad is the latest test of consumer sentiment

An AI-generated influencer ad is the latest test of consumer sentiment

Peacock looks to Walmart+, Prime to expand its audience

Peacock looks to Walmart+, Prime to expand its audience

Meta brings control to advertisers as it allows for terms to be excluded from AI generated ad copy

Meta brings control to advertisers as it allows for terms to be excluded from AI generated ad copy

One-third of US adults use AI agents for discovery

One-third of US adults use AI agents for discovery

"Behind the Numbers" Podcast

From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail

From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season ...

Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers

Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers

How the New ESPN App Will Change TV Forever | Behind the Numbers

How the New ESPN App Will Change TV Forever | Behind the Numbers

Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining ...

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the Numbers

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad ...

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | ...

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew ...

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates ...

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | ...

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The ...

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Trending in United States

The Future of Digital 2026

The Future of Digital 2026

As AI search reshapes the internet's business model, here's what marketers need to know

As AI search reshapes the internet's business model, here's what marketers need to know

Linear TV ad spend decline deepens as viewer attention shifts

Linear TV ad spend decline deepens as viewer attention shifts

Google and Criteo’s new retail media integration addresses fragmentation

Google and Criteo’s new retail media integration addresses fragmentation

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

Liquid Death shrugs off paid social ads, bets big on CTV

Liquid Death shrugs off paid social ads, bets big on CTV

5 benefits CMOs hope to get out of AI

5 benefits CMOs hope to get out of AI

TikTok tops social platforms for health info trust—but skepticism still reigns

TikTok tops social platforms for health info trust—but skepticism still reigns

J.Crew, Shein, Skechers slammed for flawed AI ad campaigns

J.Crew, Shein, Skechers slammed for flawed AI ad campaigns

NFL RedZone launches non-intrusive, split-screen ads

NFL RedZone launches non-intrusive, split-screen ads

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Peacock looks to Walmart+, Prime to expand its audience

Peacock looks to Walmart+, Prime to expand its audience

Walmart pushes retail media beyond the bottom of the funnel

Walmart pushes retail media beyond the bottom of the funnel

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

One-third of US adults use AI agents for discovery

One-third of US adults use AI agents for discovery