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September 23, 2020
Coronavirus Impact: Share of Luxury Goods Spending Among Luxury Goods Buyers in China, by Channel, 2019 & 2020* (% of total)
Methodology
Data is from the September 2020 Boston Consulting Group (BCG) "2020 China Luxury Goods Buyers Digital Behavior Insights Report" in conjunction with Tencent. 1,600 luxury goods buyers in China were surveyed online in September, 2020. All respondents have purchased luxury goods between April-September, 2020. The study includes the product categories of ready-to-wear (dress, jacket, shirt/t-shirt, skirt/shorts, suit, sweater), handbags, footwear, accessories (sunglasses/glasses, scarf and small leather goods), and jewelry and watches.Chart Title
Coronavirus Impact: Share of Luxury Goods Spending Among Luxury Goods Buyers in China, by Channel, 2019 & 2020* (% of total)Publication Date
September 23, 2020