Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Pricing mismatches and execution missteps erode shoppers’ trust in grocers
Article |
Aug 17, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 15, 2025
Gen X leads global consumer spending in 2025
Article |
Aug 15, 2025
ChatGPT’s web traffic nearly tripled in a year
Article |
Aug 15, 2025
Streaming Upfront growth usurps primetime TV, and there’s no going back
Article |
Aug 15, 2025
Holiday shopping is entering a Gen Z, mobile, and AI era
Article |
Aug 15, 2025
Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage
Article |
Aug 15, 2025
Retail promotions buoyed July sales, but inflation worries are rising
Article |
Aug 15, 2025
How agentic AI can help banks prevent financial crime
Article |
Aug 15, 2025
Bank marketers: Customer acquisition is just the beginning
Article |
Aug 15, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 20, 2020
US Internet Users Who Are Comfortable with Select Internet of Things (IoT) Devices Sharing Data, April 2020 (% of respondents)
Note
Data was provided to eMarketer by Genesys.Methodology
Data is from a May 2020 Genesys report titled "Personalization & Empathy in Customer Experience" conducted by Wakefield Research. 5,000 adults ages 18+ in 6 countries were surveyed online during March 30-April 3, 2020. 1,000 respondents were from the US and 800 respondents each were from Australia, Germany, Japan, New Zealand, and UK. The margin of error at the 95% confidence level is +/-1.4 percentage points (global), +/-3.1 percentage points (US), and +/-3.5 percentage points (Australia, Germany, Japan, New Zealand, and UK).Chart Title
US Internet Users Who Are Comfortable with Select Internet of Things (IoT) Devices Sharing Data, April 2020 (% of respondents)Publication Date
May 20, 2020
