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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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October 7, 2020
Leading Challenges for Privacy Compliance According to US Marketing Technology Decision-Makers, Aug 2020 (% of respondents)
Note
Respondents were asked, "What are the biggest challenges for privacy compliance (e.g., GDPR, CCPA)?" Data was provided to eMarketer by Advertiser Perceptions.Methodology
Data is from an October 2020 Advertiser Perceptions report titled "The State of CDPs: Data Unification, Activation & Analytics Q3 2020" commissioned by Treasure Data. 101 US marketing technology decision-makers from various industries were surveyed online during July 27-August 17, 2020. Respondents were managers and above from the Advertiser Perceptions Ad Pros Community and were involved in the selection and use of their company's customer data management solutions providers or platforms and used at least one customer data platform (CDP) tracked in the study. Respondents were from companies with annual revenues of $500 million to less than $1 billion (22%) or over $1 billion (78%). Treasure Data is an enterprise CDP.Featured In
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPAColorado becomes latest state to consider a comprehensive consumer privacy lawVirginia becomes the second US state to adopt its own data privacy standardWhat Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rulesChart Title
Leading Challenges for Privacy Compliance According to US Marketing Technology Decision-Makers, Aug 2020 (% of respondents)Publication Date
October 7, 2020
