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August 5, 2020
Share of Subscription Mobile App Installs Worldwide, by App Category, Q2 2020 (% of total app installs tracked by AppsFlyer)
Methodology
Data is from an August 2020 AppsFlyer data release. AppsFlyer analyzed activity on its platform for the period of Q2 2019-Q2 2020, spanning 1,700 apps with at least 2,000 installs monthly measuring subscription revenue worldwide. Data collection is done via integrations with leading media partners and AppsFlyer's propriety SDK implemented in its clients' apps. All data is anonymous and aggregated. AppsFlyer is a provider of mobile advertising attribution & analytics.Chart Title
Share of Subscription Mobile App Installs Worldwide, by App Category, Q2 2020 (% of total app installs tracked by AppsFlyer)Publication Date
August 5, 2020