Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
June 18, 2020
What Types of Customer Behaviors Have US CMOs Observed During the Coronavirus Pandemic? (% of respondents, May 2020)
Methodology
Data is from the June 2020 Duke University's Fuqua School of Business "The CMO Survey: Special Edition June 2020 - Covid-19 and the State of Marketing" commissioned by American Marketing Association (AMA) and Deloitte. 274 US marketing leaders were surveyed online during May 5-27, 2020. 97% of respondents were VP-level or above. Respondents identified their company's business focus as B2B product (33.3%), B2B services (31.5%), B2C product (18.7%) or B2C services (16.5%) with sales revenues of less than $25 million (28.0%) or more than $26 million (72.0%) with number of employees of fewer than 100 (26.7%) or more than 100 (72.3%) and a company industry designation of banking (11.3%), healthcare/pharma (10.9%), professional services/consulting (10.6%), retail (10.9%) and technology (14.2%).Chart Title
What Types of Customer Behaviors Have US CMOs Observed During the Coronavirus Pandemic? (% of respondents, May 2020)Publication Date
June 18, 2020