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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 23, 2020
Ways in Which Privacy Regulations Have Impacted Their Company's Data Strategy According to US Marketers, March 2020 (% of respondents)
Note
Respondents were asked, "How have privacy regulations impacted your company's data strategy?"Methodology
Data is from the June 2020 Foursquare report titled "Location Data in a Marketing Lifecycle" conducted by Advertiser Perceptions. 150 US marketing decision-makers were surveyed online during March 4-18, 2020. To qualify for the survey, respondents had to be managers or higher at companies with at least $5 million in annual digital ad spend, representing a key market category such as retail, travel, automotive, etc. Respondents also had to be digital decision-makers (advertising, customer insights, measurement/attribution or programmatic) who are involved in location-based data. In addition, in-depth interviews with 5 US marketing decision-makers were conducted via telephone. Foursquare is a location data and technology platform.Chart Title
Ways in Which Privacy Regulations Have Impacted Their Company's Data Strategy According to US Marketers, March 2020 (% of respondents)Publication Date
June 23, 2020
