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June 18, 2020
B2C Ecommerce Sales* During the Hot Sale** in Mexico, 2014-2020 (millions and % change)
Note
Hot Sale is an online shopping holiday promoted by the Asociación Mexicana de Venta Online (AMVO) in order to stimulate ecommerce in Mexico through the use of discounts and promotions.
Methodology
Data is from the June 2020 Asociación Mexicana de Venta Online (AMVO) report titled "Hot Sale 2020" conducted by Nielsen. 159 B2C companies who participated in the 2020 Hot Sale were surveyed online during June 2-15, 2020. There is a margin of error of +/-6.2 percentage points with a 95% confidence level. Hot Sale is an online shopping holiday promoted by the Asociación Mexicana de Venta Online (AMVO) in order to stimulate ecommerce in Mexico through the use of discounts and promotions. The 2020 Hot Sale took place during May 22-June 1.