Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 13, 2020
Primary Attitude Toward Future Spending During the Coronavirus Outbreak According to Internet Users in China, Feb 2020 (% of respondents)
Description
Internet users ages 18+ in China were asked about their outlook on spending in the future during the Coronavirus outbreak.Methodology
Data is from March 2020 Ipsos report titled "Optimism and Anxieties during COVID-19 Outbreak - Chinese Consumers in Difficult Time." For assessing public opinion on COVID-19, 1,512 internet users ages 18+ in China were surveyed online during February 14-16, 2020. Respondents were male (34%) and female (66%) between the ages of 18-29 (32%), 30-39 (48%), 40-49 (15%), 50-59 (4%) and above 60 (1%). Respondents were drawn from tier 1 cities (53%), tier 2 cities (30%), and cities of tier 3 and below (16%) in China. Respondents had a master's degree and above (17%), college/undergraduate (74%) and high/secondary vocational school and below (9%). For assessing impact of COVID-19 on consumers, 1,104 internet users ages 18+ in China were surveyed online during February 14-16, 2020. Respondents were male (42%) and female (58%) between the ages of 18-29 (51.8%), 30-39 (44.4%), 40-49 (3.7%), 50-59 (4%) and above 60 (0.1%). Respondents were from tier 1 cities (39%), tier 2 cities (41%), and cities of tier 3 and below (20%) in China. Respondents had a master's degree and above (8%), college/undergraduate (80%) and high/secondary vocational school and below (12%). The survey was conducted during the midst of the Coronavirus outbreak.Featured In
Is China’s Retail Industry on the Upswing?Sources
Chart Title
Primary Attitude Toward Future Spending During the Coronavirus Outbreak According to Internet Users in China, Feb 2020 (% of respondents)Publication Date
March 13, 2020