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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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January 8, 2020

Benefits that Retailers in North America Most Associate with Social Commerce, Q4 2019 (% of respondents)

Description

This survey asked retailers in Canada and the US about the benefits to social commerce.

Note

Data was provided to eMarketer by Slickdeals.

Methodology

Data is from the January 2020 Slickdeals, WBR Insights and eTail report titled "Embracing Social Commerce: Strategies, Successes, and Future Investments among Retailers." 200 retail executives with roles in digital marketing, ecommerce or social media (77% of respondents) in Canada and the US were surveyed during Q4 2019. Of the companies they worked for, 62% had annual revenues of $500+ million. 80% of respondents held positions that were director level or above. Slickdeals is a consumer-driven deal sharing platform.

"Behind the Numbers" Podcast