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January 8, 2020
Benefits that Retailers in North America Most Associate with Social Commerce, Q4 2019 (% of respondents)
Description
This survey asked retailers in Canada and the US about the benefits to social commerce.Note
Data was provided to eMarketer by Slickdeals.Methodology
Data is from the January 2020 Slickdeals, WBR Insights and eTail report titled "Embracing Social Commerce: Strategies, Successes, and Future Investments among Retailers." 200 retail executives with roles in digital marketing, ecommerce or social media (77% of respondents) in Canada and the US were surveyed during Q4 2019. Of the companies they worked for, 62% had annual revenues of $500+ million. 80% of respondents held positions that were director level or above. Slickdeals is a consumer-driven deal sharing platform.Featured In
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Benefits that Retailers in North America Most Associate with Social Commerce, Q4 2019 (% of respondents)Publication Date
January 8, 2020