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November 26, 2019
Internet Users Worldwide Who Use Loyalty Programs*, Oct 2019 (% of respondents)
Description
This chart shows the percentage of consumers in select countries who make purchases that earn them rewards or benefits at least several times a week.
Methodology
Data is from the November 2019 KPMG report titled "The Truth About Customer Loyalty" commissioned by Phronesis Partners. 18,520 internet users ages 18+ were surveyed online during September-October 2019.