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October 29, 2019
Most Effective Targeting Criteria Used for Account-Based Marketing (ABM) According to Marketing Professionals Worldwide, Oct 2019 (% of respondents)
Description
Marketers were asked the most effective targeting criteria used by their organization for ABM. Leading responses include profitability of account deals, business needs fit solutions and higher yield accounts.Featured In
Account-Based Strategies in 2020Chart Title
Most Effective Targeting Criteria Used for Account-Based Marketing (ABM) According to Marketing Professionals Worldwide, Oct 2019 (% of respondents)Publication Date
October 29, 2019
Sources
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Featured In
Account-Based Strategies in 2020Topics
Targeting
Marketing Management Trends
Worldwide