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October 31, 2019
Most Important Elements of the Shopping Experience When Making a Digital Purchase According to US Internet Users, Oct 2019 (% of respondents)
Description
US shoppers were asked the most important elements of their online shopping experience. Data includes free shipping, free returns, smooth checkout process, accurate/ informative product descriptions and more.Methodology
Data is from the October 2019 Retail TouchPoints "2019 Shopper Insights Survey: Mapping the Customer Journey." 1,053 US internet users ages 18+ were surveyed online during September-October 2019. Respondents are 80% female and 20% male.Featured In
Takeaways from NRF 2020Sources
Chart Title
Most Important Elements of the Shopping Experience When Making a Digital Purchase According to US Internet Users, Oct 2019 (% of respondents)Publication Date
October 31, 2019