Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers do their homework before heading to stores
Article |
Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
Article |
Aug 29, 2025
Apparel winners and losers in 2025
Article |
Aug 29, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
Article |
Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
Article |
Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
Article |
Aug 28, 2025
Revolut takes big step toward expanding in the US
Article |
Aug 28, 2025
Neurologists think in terms of drug categories, not product names
Article |
Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
Article |
Aug 28, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 24, 2019
Comparative Estimates: Average Email Open Rates in North America, 2018-2019
Description
This chart compares average email open rates worldwide during 2018-2019.Note
Full citation: Acoustic, "2019 Marketing Benchmark Report," August 21, 2019; Cheetah Digital, "Email Benchmark Report," February 1, 2019; Epsilon, "Email Trends and Benchmarks: Q1 2019," July 29, 2019; GetResponse, "Email Marketing Benchmarks," August 13, 2019Methodology
Acoustic data is from the August 2019 “2019 Marketing Benchmark Report.” Data is based on email and mobile marketing messages sent by thousands of brands across 40 countries during 2018. Cheetah Digital data is from the February 2019 “Email Benchmark Report.” Data is based on all email campaigns sent by Cheetah Digital clients in Canada and the US during Q4 2018. Cheetah Digital clients operate within various industries—primarily multichannel retail, but also business products and services, consumer products and services, media and entertainment, publishing and travel. All benchmarks reflect average performance at 7 days after emails have been sent. Epsilon data is from the 2019 report titled “Email Trends and Benchmarks: Q1 2019.” Epsilon business-as-usual metrics are based on 14.4 billion emails sent across multiple industries and approximately 160 Epsilon clients in North America on the Agility Harmony platform during January-March 2019. Epsilon triggered email metrics are based on billions of triggered emails across multiple industries sent between January-March 2019. GetResponse data is from the August 2019 report titled “Email Marketing Benchmarks.” Data is based on 4 billion emails sent by GetResponse customers worldwide during January-June 2019.Chart Title
Comparative Estimates: Average Email Open Rates in North America, 2018-2019Publication Date
September 24, 2019
