Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
September 5, 2019

Do US Adults Think that Facial Recognition Technology Is Acceptable in Select Situations? (% of respondents, June 2019)

Description

A survey of US adults asked whether the use of facial recognition technology is acceptable in certain hypothetical situations. These include: law enforcement assessing security threats in public spaces; landlords tracking who enters/leaves apartment buildings; companies tracking employee attendance; ... advertisers measuring responses to out-of-home ad displays.More

Methodology

Data is from the September 2019 Pew Research Center report titled "More Than Half of US Adults Trust Law Enforcement to Use Facial Recognition Responsibly." 4,272 US adults ages 18+ from the American Trends Panel (ATP) were surveyed online during June 3-17, 2019. The American Trends Panel is a nationally representative panel of randomly selected US adults. Panelists who do not have internet access at home are provided with a tablet. The margin of sampling error for the full sample is +/-1.9 percentage points.