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May 3, 2018
What Is the Main Reason US Consumers Are Uncomfortable with Biometric Authentication? (% of respondents, July 2016)
Description
A survey of US consumers asked about the primary reason for their discomfort with biometric forms of authentication. Reasons include invasion of privacy, fears of identity theft, government tracking and targeted marketing by advertisers.Featured In
Biometric Marketing 2019Chart Title
What Is the Main Reason US Consumers Are Uncomfortable with Biometric Authentication? (% of respondents, July 2016)Publication Date
May 3, 2018
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