Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
August 5, 2019

What Features Convince US Mobile App Users to Download Merchants' Apps? (% of respondents, June 2019)

Description

This survey asked US consumers about what features from merchant's current apps make them interested in downloading it. The responses included coupons, loyalty programs, search features, reviews/ratings, wish lists and more.

Methodology

Data is from the August 2019 Pymnts.com and LISNR report titled "Which Apps Do They Want?" 1,045 US internet users ages 18+ were surveyed online during June 3-10, 2019. Respondents all use mobile apps to plan trips to the store (e.g., identify products, search for stores that have specific products or find directions to physical store locations before visiting). The survey sample was census-balanced. LISNR is a payments technology company.