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August 14, 2019
Which Types of Information Are US Internet Users Willing to Share for a Personalized Experience? (% of respondents, May 2019)
Description
Chart shows the types of information people would be willing to share to get a personalized experience in 2018 vs. 2019. Information includes birthdate, financial information, first and last name, gender, marital status, political affiliation, race/ethnicity, religious preference and sexual ... orientation, among others.Note
Data was provided to eMarketer by Advertising Research Foundation (ARF).Methodology
Data is from the August 2019 Advertising Research Foundation (ARF) "2nd Annual Privacy Study" provided to eMarketer. 1,105 US internet users ages 18+ were surveyed online during the week of May 26, 2019. Results were weighted to US population estimates for age, gender and region.Chart Title
Which Types of Information Are US Internet Users Willing to Share for a Personalized Experience? (% of respondents, May 2019)Publication Date
August 14, 2019