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June 25, 2019
What Factors Do US Internet Users Consider When Judging a Brand or Retailer While Making a Purchase Decision? (% of respondents, March 2019)
Description
This survey asked US consumers about the factors that shoppers look at when making a purchase decision. Responses included star ratings, number of reviews and the recency of reviews.Methodology
Data is from the June 2019 Brightpearl and Trustpilot report titled "Rise of the Review Culture." 100 US retailers and 2,000 US internet users ages 18+ were surveyed online by OnePoll during March 2019. Brightpearl is a retail operations platform. Trustpilot is a community-driven online review platform.Chart Title
What Factors Do US Internet Users Consider When Judging a Brand or Retailer While Making a Purchase Decision? (% of respondents, March 2019)Publication Date
June 25, 2019