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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
July 25, 2019
Which Types of Digital Purchases Did US Amazon Prime Members* Make During Prime Day? (% of respondents, July 2019)
Description
Amazon Prime members were asked what types of purchases they made online during the Prime Day event. Some of the types of purchases included were: impulse items, household essentials, gifts, Amazon-branded products and back-to-school products.Methodology
Data is from the July 2019 eMarketer "Prime Day Flash Survey" by Bizrate Insights. 781 US Amazon Prime Day buyers were surveyed online during July 17-24, 2019. All respondents made a digital purchase on Amazon Prime Day (July 15-16). Respondents identified as female (65%) and male (35%), and were ages 18-34 (26%), 35-54 (36%) and 55-65 (38%).Chart Title
Which Types of Digital Purchases Did US Amazon Prime Members* Make During Prime Day? (% of respondents, July 2019)Publication Date
July 25, 2019
