Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
July 24, 2019
How Important Do CMOs Worldwide Believe Select Marketing Capabilities Are to Their Future Business Success and How Well Are They Delivering Them Today? (% of respondents, May 2019)
Description
CMOs were asked which marketing capabilities are to the future success of their company and how well they are delivering them today. Leading responses include ideas that build the brand and emotional connection, data analytics that drive consumer insight and customer experience and commerce that is ... consistent across all channels.Note
Data was provided to eMarketer by Dentsu Aegis Network.Methodology
Data is from the July 2019 Dentsu Aegis Network "CMO Survey 2019." 1,000 CMOs or equivalent worldwide from various industries were surveyed by Kadence International during May 2019. Respondents were from Australia, China, France, Germany, Italy, Japan, Russia, Spain, UK and US.Chart Title
How Important Do CMOs Worldwide Believe Select Marketing Capabilities Are to Their Future Business Success and How Well Are They Delivering Them Today? (% of respondents, May 2019)Publication Date
July 24, 2019
Sources
Topics
Marketing Management Trends
C-Level Executives
Worldwide