Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

An updated version of this chart is available.

View the latest data

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 10, 2019

Channels/Locations Where US Parent Internet Users Plan to Conduct Back-to-School Shopping, June 2019 (% of respondents)

Description

US parents of school-aged children were asked which types of stores they plan on visiting for back-to-school shopping. Some of the types of retailers included were mass stores, online retailers, dollar stores, specialty clothing stores and department stores.

Methodology

Data is from the July 2019 Deloitte report titled "2019 Back-to-School Shopping: Getting ready for the first day of school." 1,200 US parent internet users of school-aged children were surveyed online during May 31-June 6, 2019. Parents had at least one child attending school in grades K-12 this fall. The margin of error is +/-3 percentage points.

Featured In

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Sources

Share

Chart Title

Channels/Locations Where US Parent Internet Users Plan to Conduct Back-to-School Shopping, June 2019 (% of respondents)

Publication Date

July 10, 2019

Sources

Featured In

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Topics

Holiday & Seasonal Shopping United States

Daily News

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

Most TV viewers hit pause for over a minute

Most TV viewers hit pause for over a minute

Retailers bet on Meta’s AI-powered ad suite

Retailers bet on Meta’s AI-powered ad suite

Google slashes management layers, sharpens efficiency push

Google slashes management layers, sharpens efficiency push

Brands test AI tools to detect campaign controversy before it happens

Brands test AI tools to detect campaign controversy before it happens

Commerce media evolves as AI, offsite, and new verticals reshape the landscape

Commerce media evolves as AI, offsite, and new verticals reshape the landscape

Streaming surpasses broadcast and cable for Black audiences

Streaming surpasses broadcast and cable for Black audiences

Shorter podcasts have outsized ad loads

Shorter podcasts have outsized ad loads

How grocers are using AI today—and what’s next

How grocers are using AI today—and what’s next

Controversial Sydney Sweeney campaign helped American Eagle get back on track

Controversial Sydney Sweeney campaign helped American Eagle get back on track

Scented billboards, trending trucks, and a sporting goods studio: August’s most interesting retailers

Scented billboards, trending trucks, and a sporting goods studio: August’s most interesting ...

Banks’ NFL ads outperformed their other ads across platforms

Banks’ NFL ads outperformed their other ads across platforms

Apparel winners and losers in 2025

Apparel winners and losers in 2025

Meta’s AI brain drain raises retention concerns

Meta’s AI brain drain raises retention concerns

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the Numbers

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad ...

Latest Reports

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

Retail & Ecommerce Earnings Q2 2025

Retail & Ecommerce Earnings Q2 2025

Voice Assistant User Forecast 2025

Voice Assistant User Forecast 2025

How Consumers Perceive GenAI in Media

How Consumers Perceive GenAI in Media

Canada Ad Spending Benchmarks: 2025

Canada Ad Spending Benchmarks: 2025

Europe In-Store Retail Media

Europe In-Store Retail Media

What the Rise of GenAI Assistants Means for Social Media

What the Rise of GenAI Assistants Means for Social Media

Banking Trends H2 2025

Banking Trends H2 2025

Latin America Retail Media Ad Spending Forecast 2025

Latin America Retail Media Ad Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Infopack: South Korea Digital and Consumer Landscape 2025

Infopack: South Korea Digital and Consumer Landscape 2025

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

US B2B Martech Spending Forecast 2025

US B2B Martech Spending Forecast 2025

Consumer Distrust in Healthcare 2025

Consumer Distrust in Healthcare 2025

Popular on EMARKETER

Peacock joins Prime Video’s streaming ecosystem, unlocking opportunities for brands

Peacock joins Prime Video’s streaming ecosystem, unlocking opportunities for brands

Google spared worst-case breakup as search ads empire stays intact

Google spared worst-case breakup as search ads empire stays intact

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

Instagram Reels picture-in-picture feature will reach consumers in passive moments

Instagram Reels picture-in-picture feature will reach consumers in passive moments

Perplexity’s ad chief departs as AI search struggles to monetize

Perplexity’s ad chief departs as AI search struggles to monetize

J.Crew, Shein, Skechers slammed for flawed AI ad campaigns

J.Crew, Shein, Skechers slammed for flawed AI ad campaigns

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

Most TV viewers hit pause for over a minute

Most TV viewers hit pause for over a minute

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Retailers bet on Meta’s AI-powered ad suite

Retailers bet on Meta’s AI-powered ad suite

Despite daily AI use, most social teams spend little and don’t measure results

Despite daily AI use, most social teams spend little and don’t measure results

Meta brings control to advertisers as it allows for terms to be excluded from AI generated ad copy

Meta brings control to advertisers as it allows for terms to be excluded from AI generated ad copy

CPG turmoil opens door for private labels

CPG turmoil opens door for private labels

Gen Z holiday budgets will shrink nearly 23% this season

Gen Z holiday budgets will shrink nearly 23% this season

How Consumers Perceive GenAI in Media

How Consumers Perceive GenAI in Media

"Behind the Numbers" Podcast

How the New ESPN App Will Change TV Forever | Behind the Numbers

How the New ESPN App Will Change TV Forever | Behind the Numbers

Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining ...

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the Numbers

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad ...

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | ...

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew ...

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates ...

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | ...

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The ...

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Trending in United States

Peacock joins Prime Video’s streaming ecosystem, unlocking opportunities for brands

Peacock joins Prime Video’s streaming ecosystem, unlocking opportunities for brands

Google spared worst-case breakup as search ads empire stays intact

Google spared worst-case breakup as search ads empire stays intact

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

The Pulse of the Consumer: Personal Care and Beauty Survey 2025

Perplexity’s ad chief departs as AI search struggles to monetize

Perplexity’s ad chief departs as AI search struggles to monetize

J.Crew, Shein, Skechers slammed for flawed AI ad campaigns

J.Crew, Shein, Skechers slammed for flawed AI ad campaigns

Instagram Reels picture-in-picture feature will reach consumers in passive moments

Instagram Reels picture-in-picture feature will reach consumers in passive moments

Most TV viewers hit pause for over a minute

Most TV viewers hit pause for over a minute

Google makes video central to future growth with Vids

Google makes video central to future growth with Vids

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Retailers bet on Meta’s AI-powered ad suite

Retailers bet on Meta’s AI-powered ad suite

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

CPG turmoil opens door for private labels

CPG turmoil opens door for private labels

How Consumers Perceive GenAI in Media

How Consumers Perceive GenAI in Media

Gen Z holiday budgets will shrink nearly 23% this season

Gen Z holiday budgets will shrink nearly 23% this season

Meta brings control to advertisers as it allows for terms to be excluded from AI generated ad copy

Meta brings control to advertisers as it allows for terms to be excluded from AI generated ad copy