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April 9, 2019
Level of Difficulty US Companies Faced in Complying with GDPR, Jan 2019 (% of respondents)
Description
Advertising, marketing and sales professionals were asked the difficulty level in complying with GDPR. Responses include very easy, somewhat easy or difficult, very difficult or did not apply.Methodology
Data is from the April 2019 Walker Sands report titled "State of Marketing Technology 2019." 316 US ad, marketing and sales professionals were surveyed during January 2019. Respondents identified their role as C-suite (2%), coordinator/specialist (15%), director (12%), manager (28%), owner/manager (19%), VP (7%) or other (16%) and their department as advertising (13%), marketing (42%) or sales (44%). Their annual marketing budget was less than $100,000 (31%), $100,000-$499,999 (20%), $500,000-$999,999 (9%), $1-$4.9 million (10%), $5-$9.9 million (9%), $10-$49.9 million (7%), $50-$99.9 million (3%) or over $100 million (12%). Walker Sands is a marketing and public relations firm that specializes in media relations for technology companies.Featured In
Podcast | Happy Birthday, GPDR!Sources
Chart Title
Level of Difficulty US Companies Faced in Complying with GDPR, Jan 2019 (% of respondents)Publication Date
April 9, 2019