Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →JPMorgan claims its first open banking victim: Visa
Article |
Aug 23, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 22, 2025
Nearly half of ad-supported TV viewing is streaming
Article |
Aug 22, 2025
Amazon's evolution, investments raise a host of near-future questions
Article |
Aug 22, 2025
How marketers can embrace Gen Alpha’s spending power
Article |
Aug 22, 2025
Johnson & Johnson adds momentum to pharma’s US manufacturing surge
Article |
Aug 22, 2025
US patients pay vastly different prices for the same healthcare procedures
Article |
Aug 22, 2025
$10 billion Meta-Google cloud pact shows scale beats rivalry
Article |
Aug 22, 2025
Pop Mart milks the Labubu craze
Article |
Aug 22, 2025
Frequent phone use creates key mobile marketing opportunities
Article |
Aug 22, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 6, 2019
Which Benefits Would Most Motivate US Internet Users to Consider Trying a New Direct-to-Consumer (D2C) Brand? (% of respondents, March 2019)
Description
US consumers say a free trial period would most compel them to try a new direct-to-consumer brand. An appealing online presence is another major benefit that would motivate consumers to consider a new D2C brand.Methodology
Data is from the March 2019 Toluna "D2C Survey." 2,011 US internet users ages 18+ were surveyed online during March 9-10, 2019. Internet users identified as 63.5% female and 36.5% male. Internet users identified their ages as 18-34 (24.6%), 35-54 (39.4%) and 55+ (36%).Chart Title
Which Benefits Would Most Motivate US Internet Users to Consider Trying a New Direct-to-Consumer (D2C) Brand? (% of respondents, March 2019)Publication Date
May 6, 2019
