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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 27, 2019
What Are the Leading Challenges Facing US CMOs*? (% of respondents, Feb 2019)
Description
CMOs were asked their top marketing challenges which include driving growth, powerful brand messaging, securing a marketing budget and providing ROI of marketing activities in B2B and B2C companies.Methodology
Data is from the February 2019 Duke University's Fuqua School of Business "The CMO Survey: Highlights and Insights Report – February 2019" commissioned by American Marketing Association (AMA) and Deloitte. 323 US marketers were surveyed online during January 8-29, 2019. 97% of respondents were VP-level or above. Respondents identified their company focus as B2B product (36.1%), B2B services (32.1%), B2C product (15.0%) or B2C services (16.8%) with sales revenues of less than $25 million (31.5%) or more than $26 million (68.6%).Chart Title
What Are the Leading Challenges Facing US CMOs*? (% of respondents, Feb 2019)Publication Date
February 27, 2019
