Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
March 19, 2019

Where Do US Amazon Buyers Start Their Search for New Products? (% of respondents, Feb 2019)

Description

Two thirds of US digital shoppers begin their search for new products on Amazon. The second most popular method for searching new products is through a search engine.

Methodology

Data is from Feedvisor's March 2019 "The 2019 Amazon Consumer Behavior Report," conducted by Zogby Analytics. 2,000+ US Amazon buyers ages 18+ were surveyed online during February 14-17, 2019. Respondents had purchased a product on Amazon in the past 24 months.