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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 26, 2019
Importance of Select Types of First-Party Data to US Digital Marketers' Marketing and Advertising Decisions, by Level of Confidence in a Strong ROI, Sep 2018 (% of respondents in each group)
Description
Respondents are very confident that mobile app analytics, ad serving data and in-store beacons/in-store visits first-party data is very important to their ad/marketing decisions.Note
Data provided to eMarketer by MightyHive.Methodology
Data is from the March 2019 Advertiser Perceptions and MightyHive report titled "The Data-Confident Marketer." 200 US senior digital marketing decision-makers from various industries were surveyed during about their views on first-party data in September 2018. Respondents had to be brand marketers (excludes agencies), director-level or above and involved in programmatic advertising and first-party data with a annual budget of at least $5 million. MightyHive is a programmatic solutions partner.Chart Title
Importance of Select Types of First-Party Data to US Digital Marketers' Marketing and Advertising Decisions, by Level of Confidence in a Strong ROI, Sep 2018 (% of respondents in each group)Publication Date
March 26, 2019
