Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 5, 2019

Factors that US Digital Marketers Expect Will Be Important in Driving Their Data-Driven Marketing and Media Initiatives in 2019 (% of respondents)

Factors that US Digital Marketers Expect Will Be Important in Driving Their Data-Driven Marketing and Media Initiatives in 2019 (% of respondents)

Description

Demand and/or interest from our customers, measuring/accountability on investments and desire to be more customer-centric are the leading factors that are driving data-driven marketing.