Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

February 14, 2019

Which Website Features Do US Internet Users Value Most When Shopping for Clothing Digitally? (% of respondents, Nov 2018)

Which Website Features Do US Internet Users Value Most When Shopping for Clothing Digitally? (% of respondents, Nov 2018)

Description

US Internet Users value free shipping over all other website features when buying clothing online.

Note

Data was provided to eMarketer by CPC Strategy.

Methodology

Data is from the February 2019 CPC Strategy report titled "The 2019 U.S. Forecast On Apparel Shopping Trends: How Shoppers Will Browse And Buy Apparel In 2019." 2,000 US internet users ages 18-65 were surveyed online by Survata during November 16-21, 2018. Respondents all purchased clothing online in the past. 76% reported only shopping for clothing online 1-5 times per year. Respondents were reached across the Survata publisher network, where they took a survey to unlock premium content, such as articles and ebooks. Respondents did not receive cash compensation for participation.
Which Website Features Do US Internet Users Value Most When Shopping for Clothing Digitally? (% of respondents, Nov 2018) | EMARKETER