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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

January 8, 2019

How Often Do Business Leaders and Managers Worldwide Trust Insights Based on Data Sources? (% of respondents, May 2018)

Methodology

Data is from the January 2018 MIT SMR Connections report titled "Data, Analytics, & AI: How Trust Delivers Value" sponsored by SAS. 2,413 business leaders and managers worldwide from various industries were surveyed during May 2018. Respondents are MIT Sloan Management Review subscribers. More than 70% of respondents identified themselves as being in board, C-suite or management roles.

Featured In

Advancing Marketing Attribution, Part 2 Making Marketing Attribution Work Means Choosing the Right Metrics

Sources

MIT Sloan School of Management

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Chart Title

How Often Do Business Leaders and Managers Worldwide Trust Insights Based on Data Sources? (% of respondents, May 2018)

Publication Date

January 8, 2019

Sources

MIT Sloan School of Management

Featured In

Advancing Marketing Attribution, Part 2 Making Marketing Attribution Work Means Choosing the Right Metrics

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Big Data

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