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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
July 9, 2018
Internet Users Worldwide Who Prefer Artificial Intelligence vs. Human Interaction When Making Select Purchase Types, May 2018 (% of respondents)
Description
This chart shows internet users' preference of interacting with a human or artificial intelligence (AI) during purchases that are of high-consideration (high cost and/or emotional investment) vs. low-consideration (low cost and/or emotional investment).Methodology
Data is from the July 2018 Capgemini report titled "The Secret to Winning Customers' Hearts with Artificial Intelligence." The report was produced by Capgemini's Digital Transformation Institute. 10,000 internet users ages 18+ were surveyed online during May 2018 in Australia, France, Germany, India, Italy, Netherlands, Spain, Sweden, the UK and the US. Executives at 528 companies with revenues of at least $1 billion were surveyed in those same countries. In addition, focus groups of 8-10 respondents were conducted in France, Germany and the US. The research also included interviews with key industry stakeholders and academics.Sources
Chart Title
Internet Users Worldwide Who Prefer Artificial Intelligence vs. Human Interaction When Making Select Purchase Types, May 2018 (% of respondents)Publication Date
July 9, 2018
