Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Marketers use GenAI to customize video ads
Article |
Aug 20, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 19, 2025
OOH spurs hike in awareness
Article |
Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
Article |
Aug 19, 2025
Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control
Article |
Aug 19, 2025
Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS
Article |
Aug 19, 2025
Another oral drug for weight loss delivers lower-than-expected results
Article |
Aug 19, 2025
Rising health concerns drive demand for NA and low-ABV options
Article |
Aug 19, 2025
American Express hit a volley back at rivals with expanded resort network and US Open offerings
Article |
Aug 19, 2025
T-Mobile’s privacy missteps, rejected appeal demonstrate risks of location data
Article |
Aug 19, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 5, 2018
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
Description
Decision-makers in Western Europe and the US were asked about their current and expected usage of artificial intelligence for procurement and supply chain processes.Methodology
Data is from the June 2018 Forrester Consulting report titled "Enabling Smarter Procurement: How Modern Software Can Help Address Chief Procurement Officers' New Priorities" commissioned by Ivalua. 433 decision-makers with responsibility for or knowledge of procurement technology at their company in France, Germany, the Nordics, the UK and the US were surveyed online during January-May 2018. Respondents identified the number of employees at their company as 1,000-4,999 (41%), 5,000-19,000 (23%) and 20,000+ (36%). Ivalua is a procurement platform provider.Featured In
How Investment in AI Is ChangingChart Title
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)Publication Date
June 5, 2018
