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May 21, 2018

Concerns About Digital Marketing According to US CFOs/CMOs, March 2018 (% of respondents)

Description

CFOs/CMOs in the US were asked about their online marketing concerns. This chart covers several potential concerns including perception of being a cost-center vs. profit center and measurement of success.

Methodology

Data is from the May 2018 Viant report titled "Closing the CMO-CFO Digital Divide." 100 US CFOs and CMOs were surveyed by Censuswide in March 2018. Respondents were from companies with annual revenues of at least $100 million. Viant is an advertising technology company. Censuswide specializes in surveys for the PR industry.

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Why Marketers Are Skeptical About Vendors Fulfilling Promises How Are Marketers Successfully Shaking Last-Click Attribution?Vanity Metrics Spread Doubt About Digital Marketing’s Effectiveness

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Chart Title

Concerns About Digital Marketing According to US CFOs/CMOs, March 2018 (% of respondents)

Publication Date

May 21, 2018

Sources

Featured In

Why Marketers Are Skeptical About Vendors Fulfilling Promises How Are Marketers Successfully Shaking Last-Click Attribution?Vanity Metrics Spread Doubt About Digital Marketing’s Effectiveness

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