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February 26, 2018

Reasons that US Amazon Prime Members Shop on Amazon, July 2017 (% of respondents)

Methodology

Data is from the February 2018 Epsilon report titled "Amazon Doesn't Mean the Decline of Your Brand: Research Shows How to Survive and Thrive in an Amazon World." 3,432 US internet users ages 18+ were surveyed online between June 30-July 14. 2017. Respondents included 1,825 digital buyers who had made a purchase online at least once in the past 6 months and 1,607 offline shoppers who had not purchased anything digitally in the past 6 months. The respondents also included 1,330 Amazon Prime members, 2,053 non-Amazon Prime members and 49 respondents who did not reply to this question. Epsilon is a marketing agency.

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Reasons that US Amazon Prime Members Shop on Amazon, July 2017 (% of respondents)

Publication Date

February 26, 2018

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Amazon Prime Day 2018 Amazon Prime Day: Not Just Server Glitches

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Digital Shoppers & Buyers United States

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